Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton

Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients. 

Resources mentioned in this episode:

• Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/
• Emma’s website: https://www.emmasexton.com/
• Lead Flow Sprint: https://kaffeen.club/lfs

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << 

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << 

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

1. ​Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.​
2. ​Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.​
3. ​Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.​