Kaffeen Espresso | Supercharged Agency New Business & Marketing

Do You Know Your Agency Archetype?

Charlotte Ellis Maldari

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In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen.

P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:

📚 Start with my free book

Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.

(It’s written for agencies, but packed with advice any service provider can use.)

👉 Grab it free: https://kaffeen.co/book


🚀 Build your lead system with LinkedIn Lead Liftoff

A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required.

We’ll build it, set it up, and show you how to run it in under 30 minutes a day.

👉 Learn more: https://kaffeen.co/llo


🎧 Tune into the podcast

Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise.

👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn


💬 Work with me 1:1

I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot.

👉 Book a consult: ...