Kaffeen Espresso | Supercharged Agency New Business & Marketing
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Episodes
101 episodes since 2020
Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association
Welcome to part 2 of one of my most loved episodes to record to date.Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful to...
September 16, 2024
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30:04
Greatest Hits: Jason Gibb, Co-Founder Of Bread & Jam
A top-rated episode from 2021 that I still get messages about from listeners to this day!Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within...
September 09, 2024
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46:51
Greatest Hits: Part 1: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association
I'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits.In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to...
September 02, 2024
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38:32
Greatest Hits: Ben Vear, Commercial Director At Minor Figures
We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast.In this episode, Ben Vear, Commercial Director at Minor Figures discusses the nuances of ambiguous creative assets, the challenges of rapid global s...
August 19, 2024
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45:12
Meet Bob
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 16, 2024
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5:50
JFDI
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 14, 2024
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5:51
Am I Going To Learn Anything New?
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 13, 2024
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5:29
How This Design Studio Got A 1600% ROI
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 12, 2024
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7:16
Are You Among the 80% of Agencies with Under £5K for New Business?
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 11, 2024
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8:09
What Your Peers Are Thinking Right Now
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 09, 2024
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7:41
Living In Fear Of Referrals Drying Up
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 08, 2024
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6:02
Win Clients Consistently Summer Sale Is Here 🥳
Win Clients Consistently summer sale is here!Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024
August 08, 2024
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7:57
Greatest Hits: How To Approach Clients With Anna Corbett Of Organix
This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible.Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household...
August 05, 2024
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28:24
Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp
Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketin...
July 29, 2024
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45:25
Interview: How Booking 85% Of Your Yearly Clients In Just 3 Months Feels With Hunter Ruthven
In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven.Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business ...
July 21, 2024
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1:00:17
Reducing Pressure on New Business
In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well right now, while others are struggling. I high...
July 15, 2024
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10:24
The LinkedIn Code for Creative Agencies
In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the ...
July 10, 2024
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28:10
Avoid Niching Yourself Into A Corner
In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights fro...
June 24, 2024
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20:12
What Actually Goes into A Bespoke New Business Strategy
In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client at...
June 18, 2024
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28:50
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping...
June 03, 2024
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25:11
How To Stay Memorable As A Creative
In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients....
May 27, 2024
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15:02
The Secret Currency of Successful Creatives
In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships.
May 21, 2024
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12:38
The Most Important Assets to Position Your Agency’s Unique Differentiator
In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation.
May 13, 2024
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25:22