What a High-Converting LinkedIn Profile Actually Looks Like

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A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do.

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Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without sounding salesy). From your headline to your About section to the visuals that back you up, you’ll learn what to fix, what to skip, and why this matters more than ever.

If your LinkedIn profile still sounds like you’re looking for a job instead of landing clients — this episode is for you.

🔑 In this episode, you’ll learn:

• Why most LinkedIn profiles don’t convert (and what to do instead)
• The four key elements of a high-performing profile
• What buyers look for in your headline, summary, and experience section
• How to create clarity and trust before you ever start a conversation
• What to do if you don’t have time to DIY it

⚡️ Mentioned in this episode:

👀 Get your LinkedIn Profile Power-Up:

A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do.

→ https://kaffeen.thrivecart.com/powerup/

📌 Let’s connect:

• Website: kaffeen.co
• Instagram: @kaffeen.club
• LinkedIn: Charlotte Ellis Maldari

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Transcript

1:19

Hey, I'm Charlotte Ellis Maldari, founder of Kaffeen, and if you've ever looked at your LinkedIn profile and thought, does this even sound like me anymore? You're not alone. And today I wanna walk you through what a strong client attracting LinkedIn profile actually looks like and what to do if you want to fix yours quickly without DIYing it. So let's be honest. LinkedIn profiles were often written in a rush or years ago during a career pivot that you haven't quite explained properly, and now you're potentially running your own business, whether you're freelance, whether you've got your own agency, whether you've got your own consulting practice or coaching practice, and you're selling your services, you're not applying for jobs anymore, in which case your profile on LinkedIn probably isn't doing you any favors. And here's the truth, your profile is the first impression you control. If somebody hears your name, sees your content, or gets referred to you, then they're checking you out on LinkedIn. It doesn't matter if you believe that your primary marketing platform is Instagram or TikTok, or Dribble or YouTube or any of the other platforms that you might be using professional association website directory. The reality is that LinkedIn, like it or not, is the biggest professional networking site in the world, and it dominates when people are checking their references and seeing if you're the right fit for them. So the question is, when they get there to your LinkedIn profile, do they get it? Do they understand what you offer? Do they understand who you help and why you are the right person for them? Because if your profile is vague, outdated, or all about your past employment rather than your current positioning, it's gonna create friction. It weakens referrals and it turns up potential clients without you ever knowing. And I just feel like so many people just don't even touch LinkedIn. They say, oh yeah, that's something we'll get to later. It's not important channel for us. And they'll be so busy focusing on getting all the other channels Perfect. But then if somebody goes and cross references them on LinkedIn, they don't have to be doing a ton of stuff. They don't have to be doing outreach on there, making content, et cetera, but just have their profile tight so that it's compatible with what you're actually doing. Now, that is like the minimum, minimum LinkedIn profile lift that you need to have sorted to make sure that your profile isn't actively turning people away and discouraging people from working with you. So what does a good LinkedIn profile actually do? A strong LinkedIn profile isn't long. It doesn't have to be like War and Peace. It's not keyword stuffed like people treat blogs sometimes and it's not about impressing everyone. In fact, crucially. It really shouldn't be impressing everyone. It's all about clarity and connection. So let me break this down. If we're thinking about four of the very first things that I would encourage you to look at, and there's so much more than this, but four of the very first things. Number one, you really need a headline that positions you clearly. Now, I dunno if you know what I mean by headline, but you have this option below your name. And before you get into the main bulk of your profile where you can write a strap line, basically about yourself. Now many people use this to put in their job title or the company they're currently working at. The reality is when you come up a LinkedIn search or if somebody's looking at your profile, or if you send them an email. Your name appears, then your headline, and then your job title and company that you're at. So if you are using your headline for your job title and company, you're wasting it. You should be using that headline not to say founder at X, not to say consultant. A speaker strategist Hyen idea Wrangler, but something that answers what do you help people achieve and who is it for? Something that speaks to the person who's reading that and helps them to say, oh yes, you are the right person for me. The second thing it needs is an about section that feels human and not corporate. This is your chance to make someone say, yes, this is what I need, this is my person. Talk to your ideal client's pain point. Show empathy. Give proof that you can help them solve that pain point and tell a short story, maybe even, and end it with how to get in touch. This about section, when I say feels human, not corporate. This is a really good opportunity to infuse this with some of your personality. Give them a taste of what it'd be like to work with you beyond the actual service that you deliver so they can understand if you're a good chemistry for it, fit from the get go. Number three is you need to update your experience section so that it's buyer facing and not job facing. If you run your own business, your current experience section should talk about your services, your clients, your results, not your job duties. You're not trying to get hired. You're showing how people can work with you. Now this is one of the biggest contrasts for people who've previously used their LinkedIn profile as a kind of extended cv because often we're writing in the format that we know is gonna speak to hiring managers, HR departments, procurement, that kind of stuff. Really need to update this experience section so that it speaks more like the kind of tone of voice, the kind of level of persuasion that you reach on your website. Number four, you need visuals and links that back you up. So there is a section, oh I don't have linked up in, up right now, which wasn't very helpful in advance of this. But there is a section where you can add in, it's called something like assets or resources or something else, something along those lines where you can add in URLs, you can upload PDFs. You can add in all kinds of content and it appears like little thumbnails in the middle of your profile. First of all, it's really good way to break up what can be a phenomenal amount of text. And number two, this is your opportunity to give that kind of information that backs up what you've said in the previous sections. So in that experience section, in that about section in that headline, you can use banner images featured links, testimonials, PDFs. Your profile should look active and alive, like somebody who's in demand and doing great work. Look at the prompts that LinkedIn gives you in that section. It can say, do you have any accolades? Have you appeared on a podcast anywhere? Have you published a book? Have you got a free training? Have you got a lead magnet they can download? Have you got a book, a call link using Calendly? Have you got a link through to a blog? There's lots of different options you can add in here. Just think about what are the primary ones for you and add some stuff in if you haven't already. So now we've got an option for you if you don't wanna DIY. This, if you're listening to this and thinking, okay, I know my LinkedIn profile needs work, but I'm not sure where to start. I get it. And that's exactly why we created the LinkedIn profile Power Up. It's a done for you expert review where I personally go through your LinkedIn profile and create a seven page optimization report. With specific changes to make. In some cases we even include done for you copy that you can literally drop straight into your profile and also personalized loom walkthrough so you know exactly what to do. So that's a video where I'm explaining everything that I am recommending to you and giving you the directions and how to update it in your own profile. And you'll have it all. Strategy, language, examples, tone within seven days. It's ideal if you want your LinkedIn to start doing the heavy lifting for your outreach referrals and positioning, but you don't wanna guess your way through it, and you can go grab it now at the link below in the show notes. So whether you want to DIY it or work with somebody like me, your LinkedIn profile is too valuable to ignore. It's often the difference between someone reaching out or moving on. So if your profile doesn't reflect the clarity, quality, and the authority of your actual work, now is the time to fix that. And thanks for listening, and I'll see you next time.