Kaffeen Espresso | Supercharged Agency New Business & Marketing

Positioning Your Agency to Stand Out Based on Your Archetype

April 08, 2024 Charlotte Ellis Maldari
Positioning Your Agency to Stand Out Based on Your Archetype
Kaffeen Espresso | Supercharged Agency New Business & Marketing
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Kaffeen Espresso | Supercharged Agency New Business & Marketing
Positioning Your Agency to Stand Out Based on Your Archetype
Apr 08, 2024
Charlotte Ellis Maldari

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In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. 

This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. 


>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << 

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << 




P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

  1. Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
  2. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
  3. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.



Show Notes Chapter Markers

Send us a text

In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. 

This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, and a clear, humanized communication style. 


>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << 

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << 




P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

  1. Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
  2. Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
  3. Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.



Introduction
Scrappy agencies
Traditional agencies
Collaborator agencies
Lone wolves