Kaffeen Espresso | Supercharged Agency New Business & Marketing
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Kaffeen Espresso | Supercharged Agency New Business & Marketing
What Actually Goes into A Bespoke New Business Strategy
In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.
In This Episode, You Will Learn:
- How to determine the best strategies for gaining new clients.
- The importance of aligning your business capacity with your marketing efforts.
- Tips for evaluating your current client load and revenue.
- Strategies for leveraging existing resources for short-term revenue boosts.
- How to create sustainable systems for lead generation.
- Balancing personal circumstances with business needs.
- The role of automation in maintaining genuine connections with clients.
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.