Kaffeen Espresso | Supercharged Agency New Business & Marketing
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Kaffeen Espresso | Supercharged Agency New Business & Marketing
Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads
🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads
In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or budget for constant social media marketing.
👉 Watch the full training and claim your bonus:kaffeen.club/bonus
Episode Highlights:
• Introduction: Learn how LinkedIn can revolutionize your creative business without the need for content creation or ad spend.
• The Common Struggle: Many creative business owners rely on referrals, but when those dry up, it’s challenging to find new leads. This episode addresses common misconceptions that you need to post constantly or spend heavily on ads to grow your business.
• What is LinkedIn Sales Navigator?: We dive into what makes this paid tool so powerful for small businesses and how it can act as your personal lead-generation assistant for a fraction of the cost of hiring an employee.
• How to Use Sales Navigator to Build a List: Step-by-step guide on how to use filters like job titles, industries, and years of experience to create targeted prospect lists. Plus, practical tips on saving and organizing lists for maximum efficiency.
• Pro Tip: Learn how to automate your outreach and make LinkedIn work for you 24/7 with our free webinar atkaffeen.club/bonus. If you sign up within five days of watching the webinar, you’ll get a full year of targeted prospects and personalized outreach messaging tailored for your business.
Real-World Example: Dr. Jo Watkins
We share how Dr. Jo Watkins, a general practitioner turned coach for medics, used LinkedIn Sales Navigator to find her ideal clients and transform her outreach. Jo previously relied on Meta ads and referrals, but with Sales Navigator, she shifted to a more strategic and targeted approach, unlocking a new market of clients.
Conclusion & Call to Action:
LinkedIn Sales Navigator can save you time, help you reach decision-makers directly, and eliminate the need for expensive ads or frequent content creation. It’s a tool every creative business leader should consider.
For more detailed strategies, examples, and a step-by-step walkthrough, watch the full training at
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- ​Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.​
- ​Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.​
- ​Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.​