Kaffeen Espresso | Supercharged Agency New Business & Marketing
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Kaffeen Espresso | Supercharged Agency New Business & Marketing
Leverage the Competition: Use Your Competitors’ Networks to Win Clients
Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.
👉 Watch the full training and claim your bonus: https://www.kaffeen.club/3-simple-ways-training-register
Why Leverage Competitors and Advocates?
Your competitors have likely built relationships with the exact type of clients you want to reach, while advocates—supporters of your business who aren’t direct competitors—may also have connections to your target audience. Using their LinkedIn networks, you can reach high-quality prospects already familiar with your industry.
Key Takeaways:
1.Identify Competitors and Advocates:
•Start by making a list of competitors who offer similar services and advocates who have referred you business in the past.
•These individuals already have access to the clients you’d like to connect with, giving you a head start.
2.Use LinkedIn’s ‘Connections of’ Feature:
•LinkedIn Sales Navigator allows you to view connections of a specific person. Simply enter the name of a competitor or advocate, and Sales Navigator will show you their connections.
3.Refine Your Audience:
•Use filters like job title, location, or industry to narrow your search. This helps you focus on the most relevant prospects for your business, such as marketing directors in the creative sector.
4.Create Custom Lists:
•Organise these prospects into a list and personalise your outreach. Mention the mutual connection in your message to make the approach feel warm and natural.
Why This Strategy Works:
By leveraging existing connections, you can bypass cold outreach and connect with people who are already aware of your industry. This saves time and increases your chances of building relationships with prospects who are genuinely interested in your offer.
Want to Learn More?
Ready to boost your client acquisition by tapping into your competitors’ and advocates’ networks? In our full training, we cover the step-by-step process to implement this strategy and more. Click here to join the live training
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.