Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

Why I'm Building the DIY Version (And Who It's For)

Charlotte Ellis Maldari

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0:00 | 19:59

Over the past six months, Charlotte has been asked the same question again and again: can you teach the LinkedIn Lead Liftoff system, not just build it for people? This episode explains why she is finally saying yes, and what the new DIY option is designed to do.

You will hear the thinking behind turning a fast, high-touch campaign build into a step-by-step programme that still captures the logic, targeting depth, and messaging decisions normally made live on a Zoom call. Charlotte also shares who should choose the Done With You version versus the DIY route, plus the real reason owning the skill can change how you handle quiet months.

Key topics covered
- What LinkedIn Lead Liftoff delivers, and why it works  
- Why productising the live build is harder than it looks  
- Who the DIY version is for (and who should not buy it)  
- Time vs cash trade-offs, and running campaigns for multiple offers  
- Using templates and AI prompts to speed up targeting and messaging  
- Founding member pricing and the limited-time launch window  

Links and resources
https://kaffeen.thrivecart.com/llo-lite/ 

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