Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.
Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.
Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Marketing Solutions Based On Your Agency Archetype
In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf.
I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each type include sprint methods and automation for scrappy agencies, leveraging existing assets and long-term planning for traditional agencies, prioritizing partnerships and relationship-building for collaborator agencies, and focusing on niche specialization and the use of high-value resources for lone wolves.
If you haven’t already, listen to the first episode on agency archetypes here.
🎯 Free live training on November 6th 🎯
Before you go... do you want to turn LinkedIn into a quiet system that brings in clients while you focus on the work you love?
Join my free live training on November 6th and learn the simple 4-part system I use to help creatives, consultants, and small agencies attract high-value clients — without content, ads, or salesy tactics.
🎟️ Save your free seat here → https://kaffeen.co/training1