Kaffeen Espresso | Supercharged Agency New Business & Marketing
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
Kaffeen Espresso | Supercharged Agency New Business & Marketing
Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp
Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.
This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund.
Seedcamp has provided initial funding to over 360 startups, including four European ‘unicorns’: Hopin, TransferWise, Revolut, and UiPath. Natasha’s extensive experience makes her a wealth of knowledge on collaborating with tech companies.
This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We’re thrilled to feature it again as part of our greatest hits.
Tune into this episode to get insights on:
- Why brand design is often underestimated as a critical asset by tech startups
- How seed-stage brands manage their budget for brand design
- The optimal time and strategy to approach startups in the tech space
- Whether startups should prioritize product development or brand development when resources are limited
Mentioned during this episode:
>> Grab the book Natasha is featured in, you can grab it here to support a good cause.
>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight
>> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.